Write Better with These SEO Copywriting Tips
It's amazing how most people aren't familiar with the term SEO copywriting; even though it's one of the most widely used marketing tools today. Online businesses and people all over the world use SEO copywriting as a way to create content that is meant for the search engines and also human readers. This is an art of writing highly convincing and creative copy for a site that's designed for many different purposes. The first step in SEO copywriting is creating copy that includes the appropriate keywords within your given niche. There are many sources these keywords can come from, from content related to the website's name to content people may be searching for online. The simple formula to success with SEO copywriting is using the right keywords, in the right places. Ranking higher by Google and the other search engines requires that you get good at this practice.
If you want long term results, and this is critical for your SEO, you must have a high content to code ratio. You may be wondering what that means. This means that you must have a proper balance of text and code within the contents of your page. Check the source code on your page, which will show you the HTML code, so that you can determine what your balance currently is. To obtain a good ratio, simply make sure your text is higher than your HTML code. The search engines completely love this if you get it just right. By having more text and less imp source code, the cleaner your site will be, and the higher you'll rank in the search engines. The text you have on your homepage should be enough to get you the best results with search engines. Along with your homepage, the important sections of your site should also be descriptive with a good amount of text. Search engines ideally require 400-500 words of relevant text on a web page so they can figure the keyword relevance. You'll want the text at the beginning of your page to contain all the main keywords as some search engines won't venture too far down your page. That's why it's important to provide them with your keywords in the initial text.
Always focus on offering meaty content. Don't make the common mistake of offering copy that is less than 400 words in length. The more content you write for your site, the better. It's best to go with 1,000 words per page as long as you're offering valuable information.
To get the most out of your website, you should aim for writing content in the most creative way, while not ignoring the search engines, and you will be rewarded with the most traffic possible.